Understanding trademarks

18 Oct

My curiosity has served me well.  The action I choose this weekend is to listen to the seminar at national trademark expo under the theme: 

Protecting Your Trademark
Enhancing Your Rights through Federal Registration

 

http://www.uspto.gov/trademarks/notices/tmexpo.jsp

It stimulated my thinking deeply. I had a revelation on who we are as social beings.

That trademarks come to being gives the meaning to bourgeoisie as a class.

Two contrasting views on who we are had been leading me to such a revelation. 

On one side, it is the individualistic instinct in us; i.e., we need to be different and to stand out from others.
On the other side, it is the social instinct in us; i.e., we need each others approval.

Both are necessary for us to compete. Fairness in competition leads to government involvement; thus, the patent & trademark office becomes necessary in our civilization. 

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